Social Media Strategist

Berkeley Vale NSW, Australia

  • Utilise your social media skills
  • Work with iconic brands
  • Central Coast location

The Company

Sanitarium is a progressive, wholly owned Australian business that produces some of Australia’s favourite breakfast brands - Weet-Bix and Up & Go.

The Role

This is an exciting opportunity for the right person to fill this permanent full-time role in our Digital team at our Head Office on the Central Coast at Berkeley Vale.

Reporting to the Digital Engagement & Media Manager, you will manage the development of trans-Tasman social media strategy for our brands and events to deepen the consumer engagement experience and extend the incremental reach. You will also manage the social team, projects and media investment against these plans coordinating creative and technical resources to deliver best in class media, websites, social channels, consumer engagement promotions, influencer engagement, email, video and mobile.

Being passionate about digital and social is essential and with social media touching on so many parts of our business it is expected that this person will be able to work with a broad range of people from within and outside Sanitarium

Understanding of the social media space and how it continues to evolve is essential, as well as how social media fits in within PR and marketing campaigns.


  • Degree in Digital Marketing, Marketing, or Communications strongly preferred
  • 4+ years’ experience managing digital communications activity
  • Solid proven experience of producing and executing social campaigns and Facebook and Instagram media buying
  • Proven experience of demonstrating ROI to sell-in campaign ideas that would include calculation of optimisation metrics
  • Management experience desirable but not essential

We are an organisation driven by our mission and values. If you share our passion for what we do, our products and can respect our Christian based principles this is a great opportunity.

If you feel that this role is for you then we would love to hear from you. 

Category: Sales and Marketing

Reference ID: SA0SANMT000031

Date Posted: 09/09/2019