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Shopper Marketing Manager

Berkeley Vale NSW, Australia

  • Manage and develop shopper marketing strategies
  • Central Coast Location
  • Great work life balance

This is an opportunity to join an iconic Australian owned company that produces Australia’s favourite breakfast cereal – Weet-Bix. 

Sanitarium invites applications for a Shopper Marketing Manager to join its Category team at Berkeley Vale.

Reporting to the Shopper Strategy Manager, you will be responsible for the integration of shopper marketing strategies and programs across the cereal and impulse categories for all channels including digital. The Shopper Marketing Manager will own the shopper marketing path to purchase component of all Sanitarium growth initiatives.

The key accountabilities for this role include:

  • Develop differentiated shopper conversion activations across the breakfast and impulse portfolio through outlet execution and online
  • Aligning shopper marketing activities with customer, category and brand strategies to execute the business objectives
  • Translate shopper marketing insights into actionable in-store and online solutions
  • Effectively manage external agency partners including creative development and campaign alignment on time and in budget
  • Alignment and communication with Field Sales Managers to ensure national field team support to execute shopper marketing activities with first class execution
  • Manage point of sale through creation, distribution and logistics across all channels
  • Effective budget management in consultation with the Shopper Strategy Manager
  • Build strong working collaborative relationships with internal and external stakeholders including activity management and presentations of shopper marketing programs to retailers
  • Evaluate return on investment for all campaigns including in store, away from home and online

You should have the following qualifications to meet the requirements of the role:

  • Degree qualified in Business/Marketing essential
  • 5+ years Sales, Category Management or Marketing experience
  • Strong Excel and Powerpoint Presentation Skills
  • Excellent understanding of the Shopper Marketing function
  • Competent user of analytical software desirable, Aztec/Nielsen/Shopper Tracker etc.

The successful applicant will be self-motivated with a professional attitude toward their work to assist in making a positive impact in their work environment.

We are an organisation driven by our mission and values. If you share our passion for what we do, our products and can respect our Christian based principles this is a great opportunity.

Applications close 14th November 2019


Category: Sales and Marketing

Reference ID: SA0SANMT000039

Date Posted: 31/10/2019