Shopper Strategy Manager

Berkeley Vale NSW, Australia

  • Central Coast location
  • Great company culture and values
  • Delivering iconic brands

Sanitarium is looking for a Shopper Strategy manager to join its Category team at Berkeley Vale.

Reporting to the Head of Category, you will lead the shopper marketing team and be responsible for the delivery of winning shopper conversion strategies and solutions for all Sanitarium brands. You will be turning shopper insights into omni channel path to purchase growth strategies that meet the ever changing needs of our shoppers and deliver a seamless experience for them across all channels (digital and instore).    

At a detailed level, the key accountabilities around the role include the following:

  • Own and lead the delivery and evaluation of all our insight led shopper strategies and programs run across digital, mobile and in-store channels.
  • Lead the delivery of initiatives that align to Category and Brand growth strategies, to drive shopper engagement and conversion.
  • Work with the e-commerce team to increase Sanitarium brands conversion rates on all e-commerce platforms
  • Develop relationship with equivalent roles in retail partners and integrate relevant programs.
  • Provide direction and coaching support for the Shopper Marketing team across all day to day work areas.

You should have the following qualifications to meet the requirements of the role:

  • 7+ years Shopper Marketing, Sales, Category Management or Marketing experience
  • Degree in Marketing, Business or equivalent
  • Self-motivated and entrepreneurial individual capable of starting from a blank canvass and dealing with complexity and ambiguity.
  • Strong relationship building skills, influencing, the ability to work on / drive cross functional teams to agreed outcomes and plan implementation.

We are an organisation driven by our mission and values. If you share our passion for what we do, our products and you can respect our Christian based principles this is a great opportunity for you.

Applications close: 20th Sept 2019

Category: Sales and Marketing

Reference ID: SA0SANMT000030

Date Posted: 09/09/2019